Effective Ways of Brand Promotion

No matter how great your product may be, it won’t promote itself. Word-of-mouth marketing is not always enough.

You must market your business to increase your revenue and business profitability with these Effective Ways of Brand Promotion and you need to have a cohesive plan for branding your business.

Should use all channels and strategies available to you. You can use any combination of these tips to ensure that your product is exposed to the greatest number of people without spending a lot of money.

Here are 10 proven tactics to promote your brand in front of your audience

1. Website creation

A website Is like a home to your brand, keep it engaging, clean, and comfortable if you want your customers to stay and spend time there.  create content that is not only promotional but makes it both helpful and educational in some way.

2. SEO

Search engines are not biased, whether you are a fashion giant or a newly started company. What they care for is what customers want to see.

The right solution is to focus on the SEO of your website. Find the right keywords that your customers will be looking for and rank for them. It’s not very costly and yet creates a massive effect on your online presence as a brand.

3. Social Media

 According to global stats,  approximately 77 % of people are active on social media every minute. Do you understand how crucial this is?  Social media is like the new virtual home of the world,  and people living in it never sleep, it’s always active.

 What you have to do is to create your presence on social media and grow it. But here’s a piece of advice-  instead of getting your hands on all kinds of platforms available there, choose only 2-3,  that suit you the most.

4. Go Live

 What’s better than engaging your audience face to face?  Yes, people tend to lean towards those brands that feel more humanized,  which makes them feel that the person behind the brand is the same as them. 

They can relate and feel more connected. Every social media platform offers its users to engage in live streaming, some of the most famous ones are YouTube and Instagram live streaming options.

5. Create a Unique Brand

 It’s really hard to create a brand that is unique nowadays. Our market is filled with similar concepts and each and every concept that comes to your mind is already tried and tested.

But it’s also true that no one can copy your image if you are truly unique. Try to create a brand that has a consistent voice and aura.

6. What’s Your Story

 This point can be seen as the solid way to create a unique brand identity that we talked about earlier. Everyone loves a good story. emotions never fail to engage, it’s in human nature to respond to emotions, be it admiration, motivation or surprise.

 A story of yours will bring you closer to your audience and people like that.

7. Influencer Marketing-

 It’s a new way of marketing your brand and is quite effective and surprisingly famous.  A new favorite of marketers. 

People tend to buy products they see their favorite person talking about. A person who you admire and follow is asking you to buy a product and showcasing its usefulness. Obviously, you will try to know more about that product. That is what we call influencer marketing.

8. Create Content that is Valuable

 We all love good content, and so do search engines. There’s no denying that. You should focus on creating content that establishes you as an expert in your niche. When people want to know something they should come to you.

 You can share this content via written website content, videos, podcasts, infographics, and other mediums. 

9. Podcasts

You might say in this era of video and live streaming,  who listens to podcasts?  you are wrong,  they do. Podcasts give you an option to tell your audience about your product and brand in a unique way.  There’s no video image involved, so all of their focus remains on what you are saying. Use this opportunity wisely.

10. Giveaways

Customers feel valued and satisfied when they receive complimentary gifts or products.  Giveaways don’t necessarily mean that you have to give expensive products for free, it could be anything from an ebook to a keychain or even a small journal. You can offer free samples on social media or a generous discount.

A product or brand that can’t gain attention probably won’t survive in the market in the long run. In research by Harvard Business School, it is said that 30,000 new products are launched each year and 95% of them fail!

Creating the right perception and getting it in front of the right people is the only way to make your brand strong enough to survive in the cut-throat competition of brands. 

VRankup can help build and manage your brand so you outperform your competitors and are noticed by customers. We are India’s top brand management company and have been integrating brand management since its inception. Our unmatched brand management services are backed by decades of experience.

Let us know below which method you like best and which one will you try!